In the present letter, we model the pre-stretch and frequency parameter effect on the dielectric permittivity of a dielectric elastomer. The present work is the extension of our most recent work (Kumar and Sarangi in Mech Mater 128:1–10, 2019) in case of deformable smart material. In particular, pre-stretching aswell as frequency parameter variables majorly affect the deformation mechanism of a dielectric elastomeric material. In line with this, we first develop a new amended permittivity model of a dielectric elastomeric material based on the fundamental laws of physics. This amended permittivity model successfully enrols the prestretch and frequency parameter effect on the dielectric permittivity of a dielectric elastomer. Additionally, the amended permittivity model also successfully resolves the existing numerical inaccuracies of the previously known permittivity models in large deformations. Next, the formulated amended permittivity model is calibrated with some available experimental data, and compared to a known permittivity model existing in the literature.