Despite the scientific consensus on the issue of climate change, we are yet to marshal a social consensus. Sorting this apparent dissonance is a challenge. The topic of climate change has become entrapped in so-called economic and socio-political wars. Scientific miscommunication has thwarted efforts to effectively engage with the public on this issue. If we can actively seek out the reasons that motivate denial, and try to understand the underlying structure that engenders misin-formation, then perhaps we can find ways to address them. There is an acute urgency to better strategize climate change communication. The scientific community should recognize the need for new pathways of effective communication. In summary, we need to adapt. The faster we affect a change, the better chances we have at avoiding a catastrophe. Time is of the essence!