Big Data Analytics
The volume and variety of data being generated using computersis doubling every two years. It is estimated that in 2015,8 Zettabytes (Zetta=1021) were generated which consistedmostly of unstructured data such as emails, blogs, Twitter,Facebook posts, images, and videos. This is called big data. Itis possible to analyse such huge data collections with clustersof thousands of inexpensive computers to discover patterns inthe data that have many applications. But analysing massiveamounts of data available in the Internet has the potential ofimpinging on our privacy. Inappropriate analysis of big datacan lead to misleading conclusions. In this article, we explainwhat is big data, how it is analysed, and give some case studiesillustrating the potentials and pitfalls of big data analytics.