As a punishment for his trickery, King Sisyphus was made to endlessly roll a huge boulder up a steep hill. The maddeningnature of the punishment was reserved for King Sisyphus due to his hubristic belief that his cleverness surpassed that ofZeus himself. Today’s scientists also pay a heavy price for their hubris and narcissism. They try to trick the editors of a few
‘top’ journals by peppering their papers with glitter and ‘bling-bling’, making overblown promises, and giving minimalcredit to their predecessors. The editors wield their Olympian authority by making today’s scientists endlessly push theirweighty boulders up steep hills. By bowing to this implacable ritual, we scientists confer undue power to a handful ofpopular but irresponsible journals.